Luxaflex
Resposive web design
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Resposive web design
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Luxaflex are high-end European designed blinds. Hand-crafted and made to measure with innovative operating systems. The target market are predominantly 35+ women. Wealthy, urbane and reasonably sophisticated who appreciate the finer things in life. The brief was to redesign the client's existing website for desktop and mobile devices. To enable end-consumers to browse, discover and appraise Luxaflex's products.
The goal of Luxaflex's new website was to allow users to discover Luxaflex's products. One of the big challenges I faced as the designer of the website was to differentiate it from other competitors in the space while still creating a simple yet engaging design and include all their products while still making it user friendly and easy to navigate.
Brainstorming / whiteboard planning
I worked directly with the creative director, marketing manager, copy writer and web developers to figure out the goals, scope, and constraints of the website. Before starting anything, we spent a lot of time discussing the overall look and feel of the website, content and functionality. After that, I wireframed a lot on the office whiteboard.
Sketches and wireframes
After finalising the website's content we have created a sitemap. Then I moved onto making some rough wireframe sketches. At this stage, I was able to get the entire flow of the website down without worrying what the visual aspects would need to look like.
Visual design
At this stage I was able to create the visual design of the website. I had to work with existing Luxaflex typefaces and colour palette. The icons on the home page were designed to draw attention to the feature links as well as increase the readability making it more user friendly.
My roles: Concept, wire-frame design and visual design
Agency: ProCreation
The goal of Luxaflex's new website was to allow users to discover Luxaflex's products. One of the big challenges I faced as the designer of the website was to differentiate it from other competitors in the space while still creating a simple yet engaging design and include all their products while still making it user friendly and easy to navigate.
Brainstorming / whiteboard planning
I worked directly with the creative director, marketing manager, copy writer and web developers to figure out the goals, scope, and constraints of the website. Before starting anything, we spent a lot of time discussing the overall look and feel of the website, content and functionality. After that, I wireframed a lot on the office whiteboard.
Sketches and wireframes
After finalising the website's content we have created a sitemap. Then I moved onto making some rough wireframe sketches. At this stage, I was able to get the entire flow of the website down without worrying what the visual aspects would need to look like.
Visual design
At this stage I was able to create the visual design of the website. I had to work with existing Luxaflex typefaces and colour palette. The icons on the home page were designed to draw attention to the feature links as well as increase the readability making it more user friendly.
My roles: Concept, wire-frame design and visual design
Agency: ProCreation