Passero
Packaging design
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Packaging design
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Passero is a delicate and fruity Pinot Noir produced in the beautiful Central Otago wine growing area of New Zealand. The winery wanted a label designed to communicate the name and qualities of the wine but also give it a contemporary and beautiful look and feel. The brief was to include an illustration on the bottle to differentiate it from the large number of wines with typographic label design on the market.
My role: Art direction + design